A hospitality company


We are uncommonly positive, we work hard to consistently exceed expectations and provide you with the opportunity to grow and learn.


We believe in making a positive impact on the communities around us and to align with organizations that mirror our core values.


Driven by team members who have a relentless passion for hospitality. It is our goal to deliver an unparalleled Guest experience.

Our Brands

A restaurant development company

We focus on developing and acquiring fast-casual and quick-service restaurants.


Roll Em Up

Our Story

The Aurora Group (TAG) is a restaurant development company focused on franchising, acquiring and developing fast-casual and quick-service restaurants. We take a hospitality and human centric approach to operating restaurants, with a goal of becoming one of the premier restaurant groups in the country.

Our founding team comes from a diverse set of backgrounds having worked in venture capital, healthcare, hospitality and tech. We’ve led $1bn+ organizations, built businesses from the ground up, and have invested in dozens of thriving companies at the earliest stages. We know what it takes to create something from nothing and believe deeply in the power of teamwork and working toward a unified mission.


Our values driven culture is full of passionate people serving those hungry to discover a local blend of Franchising’s best. Many of our guests are joining us for the items they crave or offerings they wish to explore. Our aim is to attract and hire talent that provides an enthusiastic experience for all our guests while being a great co-worker for their team mates.